A collaboration with YouTube Shorts to deliver responsible GenAI tools for mobile-first creators.
Brief
Mobile-first creators love spontaneity—but dread scripting and editing.
Result
We reimagined how generative AI could support their workflows without taking over their voice.
User Research | Surveys, User Interviews, Contextual Inquiries
Prototyping + Wireframing | Figma
Research Synthesis | Figjam, Google Sheets
Timeline | 6 months (Jan - July 2025)
Team | 3 designers, 1 researcher
Mentor | Ethelia Lung, Sr. Interaction Designer @Google
While most GenAI tools race to create for you, YouTube Shorts set out to challenge the norm—integrating AI not where it’s easiest, but where it could make a difference.
We built a modular system that works with creators, not around them; offering structure when they’re stuck, direction when they’re drifting, and momentum when they’re ready to move.
An AI-powered creative playground for creators to ideate, draft new script ideas, and get inspired when stuck.
67% of surveyed creators said scripting was the most frustrating part of their workflow.
Interviews revealed frequent creative blocks and “blank page” anxiety.
Users expressed that ChatGPT makes them sound robotic.
An adaptive AI style kit that remembers your fonts, filters, and voice, so every Short looks like you.
87% of surveyed creators said visual consistency was essential for building audience recognition and trust.
Creators cited reapplying fonts, filters, and captions across Shorts as tedious and time-consuming.
Users expressed that it takes them forever to find their go-to styles in a sea of choices.