onEdu

Enhancing usability and engagement of the onEdu mobile app by addressing real student frustrations—streamlining course management, attendance tracking, and deadlines for a frictionless learning experience.

Brief

onEdu, a widely-used learning management app for Indian universities, faced critical usability issues that left students struggling with navigation, attendance tracking, and task management. I led the end-to-end design overhaul addressing this.

Result

My redesign streamlined course management, attendance tracking, to-dos, and assignments, significantly improving usability and reducing friction in student workflows.

My Role
  • Lead Product Designer
Tools

Prototyping + Wireframing | Figma

Research Synthesis | Figjam, Google Docs

Time & Team

Timeline | May '24 - December '24

Team | 2 designers, 3 business & research analysts, 4 engineers

My Impact

Impacting 1M+ users

onEdu supports over 1 million students across 20+ universities in India

30% usability boost

The System Usability Score of the app improved from 65 → 85 (n=130)

Complaints down by 81%

Related support tickets dropped by 81% within the first 2 months

Our research across three universities with over 120,000 students revealed three critical pain points.

Challenges

01

68%

students missed academic deadlines

02

~40%

support queries are about attendance

03

~39%

students expressed confusion using app

Given that research confirmed these issues stemmed from poor design, we decided to do a complete brand overhaul giving onEdu a new identity, while simultaneously fixing the usability gaps.

Rebuilding onEdu's Brand Identity

onEdu’s brand language was fragmented, with no cohesive design system across platforms. This inconsistency not only weakened the brand visually but also affected usability and overall user experience.

Students depended heavily on onEdu’s dashboards and data visualizations to make key academic decisions—such as tracking attendance and managing assignments—but the existing dashboards lacked clarity, often leading to confusion and poor decision-making.

While addressing usability issues was non-negotiable, I pushed for a complete overhaul of the brand identity and design system. My goal was to signal to users that onEdu had been renewed—elevating it into a more user-centric, reliable, and trustworthy product.

Take a look at the re-brand promo!

Featured Final Designs

A great learning app should feel effortless—but for students using onEdu, everyday tasks like checking attendance, tracking deadlines, and finding course materials were frustrating and inefficient.

Here’s how I redesigned onEdu’s core features to be simpler, smarter, and more intuitive.

Understanding the Problem

The onEdu mobile app was essential for students across Indian universities but suffered from critical usability issues which made everyday academic tasks frustrating.

With an increasingly critical abandonment rate for the student app, Winnou needed to swap band-aid solutions for an end-to-end design solution that addressed real student frustrations.

What students struggled with
  1. Confusing Course Dashboard: Irrelevant information was a turn off for students who found it confusing and unhelpful.
  2. Attendance Tracking Issues: Unclear indicators led to frequent misinterpretations and confusion.
  3. To-Do’s & Upcoming Assignments: Important deadlines were buried, leading to missed assignments.
  4. Lack of Design Consistency: Inconsistent UI elements slowed down navigation and comprehension.
Business needs and goals
  1. Reduce user frustration and complaints related to usability.
  2. Increase student engagement with course materials and features.
  3. Build a scalable design system to support future iterations efficiently.
Previous Designs

My Design Approach

With needs and goals clear, I took a strategic, impact-driven approach to redesigning onEdu’s core features. The goal was to eliminate friction, improve clarity, and enhance student engagement.

Step 1

Prioritizing the right fixes

With multiple usability pain points identified, I focused on areas that directly affected student performance and engagement—fixing them would have an immediate, measurable impact.

Of the 10+ feature redesigns, I present 4 which had a significant immediate and measurable impact.

1
Course Dashboard

Streamlining navigation with a prominent search component for quick access to materials. Less relevant information switched with grade status on course card.

2
Attendance Tracking

Removing ambiguity and ensuring students can track their status at a glance by introducing progress indicators and warnings for low attendance.

3
To-Do’s & Deadlines

Creating a dedicated To-Do’s section and ensuring that academic priorities remain clear, structured, and actionable.

4
Design System Overhaul

Establishing consistency across screens for better usability and future scalability.

Step 2

Designing for Clarity, Efficiency & Actionability

I approached each redesign with three guiding UX principles.

1
Simplicity & Learnability

Reduced cognitive load with a cleaner, structured UI that aligns with student mental models and
introduced consistent interaction patterns to make features easier to understand at a glance.

2
Information Hierarchy & Prioritization

Restructured content to surface critical actions first and applied progressive disclosure to avoid overwhelming users while still keeping details accessible.

3
Action-Oriented UX

To-Do’s are now color-coded and weighted by priority to drive better time management. Attendance status includes clear thresholds and warnings, so students don’t miss critical attendance requirements.

Last thoughts

Key Challenge

Enhancing usability without disrupting existing academic workflows of a platform used by 1M+ students and faculty members.

Core Learning

Iterative design backed by usability testing and data is key.

Project Impact

The redesign led to a 15% drop in app abandonment and 81% fewer support tickets in 2 months.

Next Steps

Future iterations will focus on data-driven improvements to further optimize engagement and retention.